Aaron Wilson

Copywriting:

• Wrote copy for Advertorials, VSLs, UGC Content, FB and TikTok Ads, Emails, and Product Descriptions.
• Conducted extensive research into target audiences and the product/offer, looking for unique angles and mechanisms behind the problems and solutions that featured in our marketing.
• Formatted copy to align with project-specific guidelines.

Design:

• Designed various pages in Figma.
• Selected high-quality photos and videos to complement written copy.

Creative Strategy:

• Prepared UGC briefs for partner creators.
• Collaborated with media buyers to discuss marketing strategies and worked on building swipe files full of winning ads.
• Participated in team brainstorming sessions for ad creative ideas.

Yummo's:

• Suggested copy for various email flows (welcome sequence, abandoned cart, winback flows)
• Drafted copy for manual email campaigns.
• Worked alongside the brand CMO to develop an effective marketing strategy that boosts brand engagement and sales. This includes subtle tactics such as renaming of subscription services, and implementation of new flows and manual campaigns.

Charming Trim:

• Developed Strategy for B2B Cold outreach email sequences, over short and long periods.
• Drafted copy for those emails and selected email angles for specific purposes within each flow.

• Regularly write and design social media content and graphics to be posted on various social media platforms (Instagram/LinkedIn).
• Creation and management of social media calendar, and full control over social media content strategy
• Preparation of graphics to appear on company newsletter.
• Email marketing for holiday posts and company newsletter
• Ghost-writing and editing for website news articles.
• Design work for flyers, brochures and other promotional materials using software such as Canva and Adobe InDesign
• Liaising with external partners for event preparation (primarily merchandise suppliers)

Client relationship Management:

• Provided general assistance to members of the IASP network via various communications channels when necessary.
• Worked as the main contact point for queries for network members, managing the collection and editing of papers for the IASP World Conference Proceedings, as well as helping with the coordination of speakers, delegates, and groups for the event, communicating and working effectively in both English and Spanish.
• Engaged in regular communication with the partnered event consultancy team, AIM Group International.

Website Content and Information Management:

• Maintained and updated different sections of the IASP website (www.iasp.ws) by uploading information about upcoming events and drafting news articles for the news page via the company CMS, Tangora.

Events:

• Supported the Director of Communications and Events in preparation for the annual IASP World Conference, including taking responsibility for key sections of the event website and organizing the collection of speaker photos and biographies.
• Represented IASP on the company stand at the Transfiere 2022 event, building relationships with prospective members and advertising the IASP network.

IASP Society App:

• Aided from the very beginning with the creation of the IASP Society app, participating in the whole process from the first briefings with the supplier and following the implementation process closely. Also supported the IASP team by feeding the app with relevant information and testing app features to ensure proper functioning.

Marketing materials and design work:

• Supported the team in updating the guidebook for potential conference hosts and regional event organisers, taking feedback on board and flexibly adapting designs as text changes were implemented.
• Renewed the IASP Inspiring Solutions website and created new pages for 2022 finalists.
• Prepared effective promotional images and text for social media and network newsletters to advertise the IASP Network and World Conference.
• Redesigned IASP internal memos and notes pages for internal use.
• Prepared branded PowerPoints and page designs for different documents and brochures upon request.